Christmas crackers, the colourful cardboard tubes that make a bang, provide a joke and deliver a paper hat when pulled apart, are not simply unpopular in the US but are 'very unknown', according to some online.
The main conceptual idea of the article is that there are cultural differences in Christmas traditions between Britain and America. Specifically, it focuses on the surprise and disbelief felt by Brits upon discovering that Americans do not partake in a significant Christmas Day tradition, though the specific tradition is not mentioned in the provided title and introductory paragraph.